AWE: Thunder Bay Art Gallery

Brand identity and advertising assets to raise funds towards the new Thunder Bay Art Gallery facility

AWE: Thunder Bay Art Gallery

Advertising, Brand Identity

Logo mark

Using vibrant coloured gradients, brush stroke graphics, beautiful art photography and silver ink finishing, we aimed to create printed material that measured up to the luster of the architectural style.

Colour palette

To raise funds for their stunning new 40,000 square foot facility, the Thunder Bay Art Gallery approached Generator to craft an identity that would mirror the aesthetic of both the building’s contemporary architecture and the culturally-charged art that will inhabit it.

Art. Waterfront. Experience. Using the acronym AWE as the campaign’s name mimics the powerful reaction sparked from this breathtaking building. Using vibrant coloured gradients, brush stroke graphics, beautiful art photography and silver ink finishing, we aimed to create printed material that measured up to the luster of the architectural style.

Print material

Ads / Posters

Brochure

The Team

What's next?

Lakehead Public Schools

A campaign with a message of inclusion and belonging.

View Project