To raise funds for their stunning new 40,000 square foot facility, the Thunder Bay Art Gallery approached Generator to craft an identity that would mirror the aesthetic of both the building’s contemporary architecture and the culturally-charged art that will inhabit it.

Art. Waterfront. Experience. Using the acronym AWE as the campaign’s name mimics the powerful reaction sparked from this breathtaking building. Using vibrant coloured gradients, brush stroke graphics, beautiful art photography and silver ink finishing, we aimed to create printed material that measured up to the luster of the architectural style.