Logo Design Elevate NWO

Visual Identity Elevate NWO

Print Design Elevate NWO

Print Design Elevate NWO

Print Design Elevate NWO

Print Design Elevate NWO

Elevate NWO

Corporate Identity Rebrand

For over twenty-five years, AIDS Thunder Bay has been a key healthcare institution in our region, providing treatment and support to those touched by HIV/AIDS, and increasing public awareness through education and community engagement. In 2013, the organization decided to reimagine its name and image, and for that, Generator was brought on board to help rebrand their organization and determine a new visual identity.

We had a few different ideas for the new name, but Elevate was, well… a cut above the rest. To elevate is to raise or lift up, to achieve new heights, and through a holistic approach to both body and mind this is exactly what AIDS Thunder Bay offers its clients. From there, we developed a simple, yet eye-catching visual identity and integrated it into all of the organization’s supplementary material – from brochures and powerpoint presentations to envelopes and signage.

It was important for us to personify the spirit of and good work AIDS Thunder Bay does within a impactful and meaningful visual identity. We began with their new logo. We aimed for something uplifting with motion and energy and cheerfulness. Cue the orange—an energetic and imaginative colour that increases the inclusive and approachable nature of the organization. The design elements and personal story established within the logo is the fundamental that run consistently throughout the new Elevate brand and it’s associated visual identity and collateral.

Elevate NWO officially launched on May of 2014, re-energizing its already vigorous contribution to health, wellness and harm reduction in northwestern Ontario.