Outdoor Paul Davis Systems

Print Design Paul Davis Systems

Print Design Paul Davis Systems

Paul Davis Systems

Advertising Campaign

Founded in 1966, Paul Davis pioneered the insurance restoration industry. Fifty years later, the Paul Davis Systems network of more than 370 franchises spans the U.S. and Canada, handling hundreds of thousands of claims for insurance and commercial clients each year. Regardless of the cause of an emergency — water release, flooding, fire, smoke, extreme weather or the discovery of a hazard such as mould they respond quickly to stop and reverse the damage to minimize the disruption of normal household or business activities. From multi-million dollar commercial reconstructions to restoring clothing and mementos, Paul Davis puts people and property first.

Though well known throughout the US and parts of Canada, Paul Davis Systems is a relative newcomer to the Thunder Bay Restoration Specialist scene. And yes, there is a scene. So what better way to announce their arrival than with a multimedia advertising campaign? With a robust mix of print design, radio, television commercial and outdoor media, we created a bit of a splash in the community using familiar photography of household emergencies, bold typography and direct messaging; inviting the good people of Thunder Bay to “Call Paul“ for all their home and business restoration needs.