Wayfinding Signage Thunder Bay International Airport

Wayfinding Signage Thunder Bay International Airport

Wayfinding Signage Thunder Bay International Airport

Wayfinding Signage Thunder Bay International Airport

Wayfinding Signage Thunder Bay International Airport

Thunder Bay International Airport

Wayfinding Signage

Thunder Bay International Airport Authority is a not-for-profit organization dedicated to the maintenance and operation of the YQT Thunder Bay Airport and facilities. Operating since 1997, TBIAA Inc. believes that “being better means being different”.

So let’s try to be different. Let’s try to integrate our northwestern Ontario culture into the graphic design and iconography for proper and highly efficient wayfinding signage.

First impressions are a big deal, and because the Thunder Bay International Airport is the first point of contact for so many people visiting our city, we leapt at the opportunity to work with them on a wayfinding signage redesign for their entire facility.

Travelling can be stressful and tiring enough as it is without any extra miscommunications, so clarity was a big concern. Some on-location research helped us to determine the role that this signage would be playing—practically and aesthetically—and we applied those insights in our design. We explored every opportunity to simplify the experience. The result is that travellers to and from Thunder Bay now find themselves directed through their airport interlude by a collection of striking yet straightforward visual cues determined by informed universal identifiers and the recognizable branding of the Thunder Bay International Airport.