Logo Thunder Bay Art Gallery

Logo Thunder Bay Art Gallery

Print Thunder Bay Art Gallery

Print Thunder Bay Art Gallery

Website Thunder Bay Art Gallery

Thunder Bay Art Gallery

Print and Web

Generator has worked with the Thunder Bay Art Gallery on a number of projects, both paid and pro bono, including the 2009 and 2010 Bird House Auctions, the 2009 Fall Art Auction, and the 2008 Mad Hatter Art Auction. Our partnership stems from our core values – we share a commitment to the arts and to the development of Thunder Bay and its region as a unique and creative centre. When the opportunity came along to refresh the look and feel of the Gallery, we were eager to try our hands at evolving The AG.

And it was an evolution – The AG had a solid look and feel established, but they felt it could be pushed further and developed into something even more tailored to their identity. This was less a project and more a step in the ongoing process of growth for the gallery. In the same way that an exhibition considers the complex question of how to display each piece, we also needed to find a solution that would complement the works themselves. Accordingly, we stuck to a black and white colour palette with clean, simple lines. The look and feel maintains an elegant, professional appearance while allowing the works themselves to be the focal point.