Advertising Thunder Bay Regional Health Sciences Foundation

Advertising Thunder Bay Regional Health Sciences Foundation

Advertising Thunder Bay Regional Health Sciences Foundation

Print Design Thunder Bay Regional Health Sciences Foundation

Print Design Thunder Bay Regional Health Sciences Foundation

Installation Thunder Bay Regional Health Sciences Foundation

Installation Thunder Bay Regional Health Sciences Foundation

Website Design Thunder Bay Regional Health Sciences Foundation

Thunder Bay Regional Health Sciences Foundation

Missing Piece Campaign

“What do you do? Where does the money go that has been fundraised by our community?”

These are the type of frequently asked questions that are expressed to the good people of the Thunder Bay Regional Health Sciences Foundation. The Foundation challenged Generator to develop a campaign communicating their purpose— to inspire the people of northwestern Ontario to give generously to enable the advancement of world-class healthcare at Thunder Bay Regional Health Sciences Centre.

Our goal was to create emotionally charged visuals illustrating what would be missing if the Foundation didn’t receive charitable donations from the community to purchase state-of-the-art, lifesaving medical equipment.

Our message was direct: Help fund vital medical equipment. Your life may depend on it. Donate today.

We spread the message far and wide within the community; on radio, television, web, newspaper, magazines and also within the Thunder Bay Regional Health Sciences Centre, on the walls, elevators, point of sales stations and mobile blood-work carts traveling throughout the facility.