Print Xerox

Print Xerox

Outdoor Xerox

Print Xerox

Xerox

Print

Let’s not mince words – there are plenty of places to buy office equipment. Thunder Bay Xerox though, wanted to refresh some of their print material with a message that would set them apart. Owner Dave Grady made a dramatic impression on us as someone who is fully behind his business and cares about the service that each and every customer receives. Dave’s bold attitude, backed by an impressive company track record, inspired us to come up with a brand message that doesn’t pull any punches, and a radio spot that channels TBXI’s competitive energy.

“We’re the masters. Everyone else is just a copy,” establishes the character and confidence of TBXI, and opens the door for the company to let its quality product drive the customer experience home.